Client work · Healthcare B2B · 2025–2026

RE–VEDA

Classical Ayurvedic medicines, straight from the manufacturer to the doctor’s clinic, with nothing in between.

Role
UX/UI design, web store, mobile apps
Type
Client work · live
Platform
Web, iOS and Android
Live at
re-veda.in
01The problem

Clinics restocked through layers of stockists and wholesalers: slow orders, stacked margins, messy bills.

02What we did

A B2B store for verified doctors and chemists: 300+ products, prescription groups, bulk buying, GST checkout and apps.

03Where it landed

Live at re-veda.in, with iOS and Android apps, ordering straight from the RE-VEDA facility.

Visit re-veda.in ↗Read the story
Chapter 01The problem

A doctor who prescribes daily, and restocks like it’s 1995.

Ayurvedic medicines usually travel from the factory through a super stockist, a wholesaler and a retailer before they reach a clinic. Each step is slow, and each one takes a cut.

A doctor, after clinic hours

Her shelves are running low, so she types the list out and sends it to the distributor. Then she waits.

Message to the distributor · 9:40 pm
Avipattikara churna × 10
Kumkumadi taila × 6
Swarnmakshik bhasma × 4
Rate?? and when can you send

Seen · no reply

The price

Every layer between the factory and her clinic adds its margin. She pays for all of them.

Manufacturer₹100
Super stockist₹110
Wholesaler₹127
Retailer₹152

By the time it reaches the clinic, a third of the price is margins.

The paperwork

The bill that arrives has no pack sizes, no GST details, and one item quietly out of stock.

Cash memo

Avipattikara 10 …… ?Kumkumadi 6 …… ?Bhasma — out of stockNo GSTIN · no pack size

A month later

She does it all again, from memory, with nothing to reorder from.

Next month

The same list, typed again.

Same products, same distributor, same wait, and no record of last month’s order or price.

What’s live today

300+ formulations straight from the manufacturer, verified access for doctors, GST invoices and one-tap reorders.

RE–VEDA⌕

Search Arogyavardhini, Guduchi…

Lomashatana Lepa60gms ₹450
Swarnmakshik Bhasma5gms ₹90
Kumkumadi Taila10ml ₹300

Verified access · GST invoice · Reorder in a tap

Chapter 02The model

Not just a website. A shorter supply chain.

RE-VEDA is the digital arm of a manufacturer with two decades behind it. The store had to make the direct model feel obvious: the doctor orders from the facility, and the margins stay in the clinic.

The traditional path

  1. ManufacturerProduction cost₹100
  2. Super stockist+10% margin₹110
  3. Wholesaler+15% margin₹127
  4. Retailer+20% margin₹152

The doctor pays ₹152 for every ₹100 of medicine. +52% before it reaches the clinic.

The RE-VEDA direct model

RE-VEDA manufacturingDedicated facility · ISO certified
You, the doctorMaximum margins passed to you

01

Doctors think in conditions

A doctor reaches for “what do I give for Tvak Roga”, not an alphabetical product list.

So Group products the way they are prescribed.

02

One patient, or one season

Some orders are a single bottle, others restock a clinic for months.

So Regular and bulk buying on the same product page.

03

Trade terms need trust

Trade pricing and GST invoices are for registered doctors and chemists only.

So Open browsing, verified ordering.

Chapter 03Three decisions

Three calls you can use on the live store.

The brief was a store that feels like a clinic, not a marketplace. Each of these is live at re-veda.in today. Try them here.

Decision 01

Prescription at the Glance

A catalogue of 300+ classical formulations is easy to list and hard to use. Doctors don’t browse by product name; they start from the patient in front of them.

  • One long A–Z list
  • Pharmacy categories only
  • Curated groups for common prescriptions

Grahani, Prameha, Tvak Roga and more each open a curated shelf. Categories and search are still there, but the fastest way in matches how a doctor already thinks.

Tvak Roga: 13 products, grouped the way they are prescribed. One tap from the condition to the shelf.

Decision 02

One product page, two kinds of buyer

A separate wholesale portal doubles everything: two catalogues, two carts, two places for prices to drift apart.

  • A separate bulk-order portal
  • “Call us for bulk” on every page
  • A Regular / Bulk switch on the product itself

Switch to Bulk and the stepper moves in tens from 50. Same product, same price list, same cart, and the Level Up savings apply at checkout.

Kumkumadi TailaVyanga, Mukha roga · 10ml · ₹300
1Level Up discount applies

Add to cart · ₹300

A single bottle for one patient. Pick a pack, pick a quantity, done.

Decision 03

Browse openly, verify to order

Locking the whole store behind a login hides the catalogue from search and from curious doctors. Leaving it open hands trade terms to anyone.

  • A login wall on every page
  • Fully open, no checks
  • Open catalogue, verified ordering by OTP

Products, packs and MRPs are public and searchable. A mobile number and a one-time code verify the practitioner, and unlock checkout savings and GST invoices.

AvipattikaraMRP
AshwagandhaMRP
AmalakiMRP

Mobile number

+91 98•• •• ••21

No passwords to forget: a mobile number and a one-time code.

Chapter 04How it came together

From a price list to a live store.

  1. 01Listen

    Sessions with the founders and doctors on how clinics restock today.

  2. 02Catalogue

    300+ classical formulations: packs, prices, composition, dosage and references.

  3. 03Structure

    Browse by category, by search, and by prescription group.

  4. 04Design

    A warm, clinical interface: cream, coral and teal, one rounded card system.

  5. 05Build

    The web store, verified sign-in, GST-ready checkout and the mobile apps.

  6. 06Launch

    Live at re-veda.in, with the iOS and Android apps alongside.

Chapter 05It’s live

It’s live. Go and restock a clinic.

This isn’t a concept. Doctors and chemists across India order from re-veda.in and the RE-VEDA apps today.

Live

300+ products

Churna, vati, guggulu, bhasma, taila, kashaya and more.

Live

6 prescription groups

Grahani · Yakrith Vikara · Prameha · Tvak Roga · Pravahi, Atisara · Ashmari

Live

GST-ready

Verified buyers, checkout savings and GST invoices.

Live

Web + apps

The store on the web, on iOS and on Android.

Visit re-veda.in ↗Start a project like this
Higher discounts never meant lower quality. They meant the layers in between were gone.

[ Questions ]

Asked often.

The UX and interface design, the B2B web store at re-veda.in and the companion iOS and Android apps: catalogue, prescription groups, regular and bulk buying, OTP sign-in for verified practitioners and GST-ready checkout.

Anyone can browse the catalogue. Ordering at trade terms is for verified doctors and chemists, who sign in with a mobile number and a one-time code.

Curated product groups for common prescriptions, such as Grahani, Prameha and Tvak Roga, so a doctor can go from a condition to the right shelf in one tap.

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