Project Challenge
Objective
The COVID-19 pandemic significantly expanded the use of e-commerce platforms. Beauty Co. aimed to capitalize on this by enhancing their app to offer customers an exceptional online shopping experience.
Our goal was to revamp the Beauty Co. app, focusing on user-centric design to address usability concerns and incorporate key features requested by users.
01
The Research
We began by gathering feedback from users to identify the challenges they faced with salon services. A survey was conducted among a diverse group to understand their needs and pain points.
The Solution
We focused on creating a user-friendly app that not only improves customer experience but also boosts business for salons. By integrating features like booking commissions and promotional opportunities for salons, we developed a solution that benefits both users and service providers.